HIDDEN Rookwood Sculptures is Rookwood General Cemetery's signature annual event. Now in its 11th year, HIDDEN was established to encourage the public to visit and explore Rookwood – the oldest, largest and most multicultural cemetery in Australia. Each year the exhibition attracts almost 5,000 people and is now a firm favourite in the Sydney outdoor sculpture scene. 

HIDDEN is continuing, year-on-year, to grow in popularity and has firmly established itself within the Sydney outdoor sculpture walk scene. In 2018 HIDDEN expanded its reach into the broader community with a feature on national TV, whilst also attracting global attention from digital artists exhibiting in our new HIDDEN Films program. This year, we remain committed to increasing artist participation and visitation by creating two new programs for film artists and students.
As a way of including our stakeholders and the community in HIDDEN 2019, we have developed a number of partnership opportunities that provide promotional advantages for businesses. As a not-for-profit organisation, we need the help of our wider community to make our HIDDEN an ongoing success, but more importantly, we want our stakeholders to be a part of this special event.

There are a variety of ways you can partner with us on for HIDDEN 2019, including advertising, volunteering, award sponsorship, artwork sponsorship, donations and in-kind assistance. Depending on your level of involvement, partnership can include:

  • Brand exposure to over 4,000 exhibition visitors
  • Brand exposure to over 24,000 fans that follow the Rookwood Cemetery Facebook page
  • Brand exposure to over 4,000 fans that follow the Rookwood Cemetery Instagram page
  • Promotion on the HIDDEN website, which attracts over 15,000 visitors during the exhibition, including a hyperlink to your website
  • Advertising on HIDDEN promotional material, including our catalogue, visitor's map, promotional flyers, posters and more
  • Association with a unique cultural event
  • Opportunity to present at the launch, which attracts around 250+ people
  • Association with reputable exhibition partners such as Sydney Olympic Park Authority and Cumberland Council
  • Demonstrating support for the art community
  • Demonstrating support for students in art


Download the Partnership Opportunities PDF or scroll down for more information.

Please contact us to discuss ways that you can be involved in HIDDEN 2019. We welcome all feedback and suggestions.


HIDDEN Catalogue Advertising Opportunities

In 2018, the HIDDEN catalogue will be given away upon a gold-coin donation to the Friends of Rookwood. The Friends of Rookwood are our volunteer organisation that promotes the social, historical and cultural values of Rookwood, whilst raising funds for cemetery restoration projects. In 2017, over 3,000 copies of the catalogue were given away and all proceeds were used to restore the grave of renowned suffragette and newspape propietor, Louisa Lawson.

Double Page Spread $2,000.00
Full Page Spread $1,300.00
1/2 Page $800.00
1/4 Page $450.00
1/8 Page $300.00

* All advertising packages above include the option of displaying company logo on the HIDDEN website at no extra charge.

Partnership Opportunities

Bronze Partner ($750)

You will receive:

  • Logo in the partners page at the front of the HIDDEN catalogue

  • Logo on the following exhibition material - call for entry flyers and posters; exhibition flyers, posters and eDM; HIDDEN visitor’s guide / map

  • ¼ page advertisement in HIDDEN catalogue

  • Logo on HIDDEN website, with link to your website

  • Logo on banner at HIDDEN launch

Silver Partner ($1,750)

Bronze Partner inclusions plus:

  • Upgrade to a full page advertisement in HIDDEN catalogue

  • 50-word profile on HIDDEN website

  • Recognition of involvement in follow up RIP newsletter (Rookwood Newsletter)

  • Recognition of involvement in pre-event PR announcements

Gold Partner ($3,500)

Silver & Bronze Partner inclusions plus:

  • Upgrade to a double page spread in HIDDEN catalogue

  • Feature post on Facebook and Instagram

  • Opportunity to present an award to artists at the HIDDEN launch event

  • Opportunity to have a stall at HIDDEN hub on all weekend days during HIDDEN

  • Personalised tour of HIDDEN for up to 15 guests with morning tea

  • Name listed on Thank You sign in RGC office with HIDDEN collateral

In-Kind Assistance

We need to organise the following items / supplies / activities to make the exhibition run smoothly. If you would like to be involved in any (or part thereof) of the following, we would really appreciate your assistance:

  • Thank you gifts for special guests

  • Beverages for the opening

  • Giveaway options for the opening

  • Decorative items for the opening

  • Entertainment and audio for the opening

  • Art materials for public programs

  • Publicity and media coverage support to promote the exhibition

We welcome any in-kind assistance and would be happy to put your logo and a link on our HIDDEN website as well as your logo on our free public map. If you decide to support us with an in-kind assistance outside these options we are happy to tailor a package specifically for you.

Sponsor an Artist

If you would like to sponsor a specific artist that is exhibiting this year (eg. with materials, rental space to create their work, freight assistance), then please contact us. This sponsorship will include recognition of your contribution towards an interstate / international artist’s costs on sign at artwork and in HIDDEN catalogue.

Sponsor and Award

If you would like to sponsor a specific artist that is exhibiting this year, then please contact us. Sponsoring an award will mean you can choose the award amount, decide on the themes/wording of the award and have naming rights to the award. 


We are also open to having volunteers assisting artists with installation of their artworks or to assist with supervising weekend activities by directing the public around the site, handing out visitor guides and catalogues.